12/23/2023 0 Comments Snap on scaffold wrench clipartThe style of the inscription is an imitation of handwriting but without a clear slope (it is present but not as noticeable as before). The letters “T” and “S” are uppercase, and the rest are lowercase. Firstly, they changed the colors, coloring the text red secondly, they removed the rectangle and thirdly, they used a different font. 1953 – 1981Īfter the word “Tools” appeared in the company’s name, the logo developers did a redesign. In this case, the strip is separated from the text. The “S” is now slanted backward, and the underscore is again interrupted by the “p” stem, as in the debut version. As a result, the style of the inscription turned out to be more technical – steep, straight, angular, and even sharp. The developers have changed the font by keeping the same horizontal red rectangle. The exception is the “S”: this is a large symbol, and it is located apart from the rest. The bottom line is now a continuation of the last letter in the word “Snap-on” and runs under the entire inscription. Designers have made an innovation: the logo has a dark red rectangle on which the brand name is placed. The inscription imitates handwriting, so all characters are smooth, rounded, and calligraphic. The only capital character is “S.” It goes below the level of neighboring signs and protrudes beyond the horizontal line. But the strip is not continuous: it is interrupted at the foot of the letter “p.” The serifs are small and angular they are placed not directly but at an angle. The inscription itself is dark red (wine hue), lowercase, with an underline. It contains only the title, located on a white background. The head office is located in Kenosha, Wisconsin. Its founders are mechanic businessmen Joseph Johnson and William Seidemann. The time of the appearance of the trademark is 1920. The company develops all its products itself. It also manufactures technical equipment for most industries and has factories in the US and abroad. Snap-on is a well-known American manufacturer of professional tools and diagnostic equipment for testing various types of vehicles. As it turned out later, there are other innovations in their activities: the company is still focused on developing innovative equipment and introducing advanced technologies. Joseph Johnson and William Seidemann conceived a hand tool with interchangeable tips that “snap” onto the handles. It was located in Wisconsin, Milwaukee, and ten years later moved to Kenosha (in 1930). The venture was first called Snap-on Wrench. The headquarters is located in Kenosha, Wisconsin. Its creators are Joseph Johnson and William Seidemann. She sells and develops them, so Snap-on puts the logo on each of her products. The company’s main products are professional tools and equipment for the railway, aviation, marine, and automotive industries. Its structure includes several factories located in different states: Alabama (Elkmont), North Carolina (Murphy), Tennessee (Elizabethton), Arkansas (Conway), Iowa (Algona), and Wisconsin (Milwaukee). This company is a direct competitor to such technical giants as Ko-Ken Tools, Cornwell Tools, Mac Tools, and Matco.
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